Private proposal · SmarterOutbound → Techjays

A managed outbound SDR engine, built for Techjays.

Smarter Outbound will build, manage, and operate a dedicated outbound sales system for Techjays — pairing targeted prospecting, cold email infrastructure, LinkedIn outreach, cold calling, and sequencer management with a trained dedicated SDR focused on creating qualified conversations with construction and construction-adjacent companies that need custom AI and software development.

Dedicated SDR assigned to Techjays
10,000–20,000 targeted companies reached / month
Cold email infrastructure built & managed
LinkedIn workflows for high-priority prospects
Cold calling for priority accounts
Prospecting, enrichment, scripts, copy & reporting included
A full system Techjays can keep operating afterward
Weekly reporting on what the market responds to
$6,000 /mo
Fully managed engine
01
Dedicated SDR for Techjays
10–20k
Companies reached / month
80–100
Calls / active calling day
90 days
To a repeatable system
01 Why this matters

Techjays doesn't need random leads. It needs a repeatable system.

Techjays already builds custom AI solutions, automation, internal tools, and operational software for companies ready to modernize. The challenge isn't delivery — it's consistently reaching the right companies, with the right message, through the right channel, and turning that into qualified conversations.

How most companies run outbound
Buy a list, send one sequence, hope it works
Outreach happens in disconnected pieces
Email, LinkedIn and calling never coordinate
No clear owner of replies or follow-up
Results stay unclear, so activity quietly stops
Nothing documented — every restart is from zero
What this proposal builds
A complete engine: data, infrastructure, messaging & execution
One dedicated SDR owning replies and qualification
Coordinated email + LinkedIn + calling, by priority
Weekly reporting on what the market responds to
Continuous optimization of targeting and copy
A documented system Techjays can keep and improve
02 The offer

A fully managed Outbound SDR Engine

Not just an outsourced caller. Not just a cold email campaign. Not just a list-building project. A complete outbound motion designed around Techjays' offer, ICP, target industries, personas, priority accounts, and sales goals.

01

Dedicated SDR

A trained SDR assigned to Techjays — managing outreach execution, email and LinkedIn replies, sequencer activity, follow-up, and calling where needed.

02

Targeted Prospecting

Prospect lists built on industry, company type, size, location, technology signals, operational complexity, and buyer persona.

03

Cold Email Infrastructure

Sending infrastructure set up and managed to safely and consistently reach thousands of companies per month.

04

Segmented Campaigns

Prospects split by priority, persona, industry, and fit. High-priority accounts get deeper outreach; broad-fit accounts are reached at scale.

05

LinkedIn Outreach

Connection workflows and follow-up for high-priority prospects. The SDR handles only real replies and interested conversations.

06

Cold Calling

For priority accounts, the SDR runs cold calling — a realistic scope of 80–100 calls per active calling day.

07

Reporting & KPIs

Performance tracked across email, LinkedIn, calling, replies, interested prospects, meetings, and campaign learnings.

08

System Handoff

After 3 months, Techjays has the data process, messaging, scripts, workflows, and reporting structure prepared to keep operating.

03 Initial target market

Construction & construction-adjacent companies

The initial focus is companies in and around construction that may need custom AI solutions, automation, operational software, data systems, internal tools, or digital transformation support.

Potential target categories
General contractorsCommercial constructionSpecialty contractors Engineering firmsArchitecture & designConstruction management Real estate developmentBuilding materialsEquipment rental & logistics Field service & maintenanceInfrastructure & industrial services
Why this market

The operational pain is exactly what Techjays solves

Construction and related industries often run on fragmented operations, manual workflows, disconnected systems, repetitive admin, field-to-office gaps, document-heavy processes, quoting complexity, and scheduling challenges.

These are precisely the problems where custom AI tools, internal software, automation, and workflow systems create measurable value.

04 Targeting model

Not every prospect gets the same outreach

The system is built around priority tiers. Instead of treating every company the same, we segment by how valuable, relevant, and reachable they are — then match outreach depth to opportunity.

Tier 1 · High-Priority

Best-fit accounts

Best by size, relevance, operational complexity, and potential deal value.

Outreach approach
Manual research
Personalized email
LinkedIn connection workflow
LinkedIn follow-up messaging
Cold calling
SDR-managed replies & priority follow-up
Detailed notes
Tier 2 · Mid-Priority

Relevant & worth pursuing

Relevant companies that may not need Tier-1 manual personalization.

Outreach approach
Segmented email campaigns
Persona-based copy
Light personalization
Reply management
Follow-up based on engagement
Calling where appropriate
Tier 3 · Broad-Fit

General-market fit

Fit the market but less urgent or less clearly qualified.

Outreach approach
Scaled segmented email outreach
Industry-specific messaging
Automated sequencing
Engagement-based qualification
SDR involvement once interest shows
05 Persona targeting

Campaigns built around the actual buyers

Outreach won't go to generic inboxes. Campaigns target the people most likely to feel the operational pain and influence technical decisions — each getting messaging tied to their real priorities.

Executive

CEOFounderPresidentManaging PartnerCOOVP Operations

Operational

Head of OperationsDirector of OperationsOperations ManagerConstruction Ops ManagerProject Operations Lead

Technical & Systems

CTOHead of ITIT DirectorSystems ManagerDigital Transformation LeadInnovation Lead

Finance & Process

CFOControllerDirector of FinanceBusiness Process Manager

A CEO cares about growth, margin, and operational visibility. A COO cares about bottlenecks and project execution. An IT leader cares about systems, integration, and implementation risk. Each persona gets messaging that connects to what they actually prioritize.

06 The dedicated SDR

A dedicated SDR inside the Techjays motion

Smarter Outbound assigns a dedicated SDR to Techjays — already trained in sales execution. The first phase trains her on Techjays: the offer, target market, service capabilities, sales process, and qualification criteria.

Important

Conversations, not busywork

The SDR won't manually handle every automated touch — the workflows create the scale.

She concentrates on real conversations, interested replies, priority accounts, and qualified follow-up — the work that creates pipeline.

SDR responsibilities

Manage cold email campaigns inside the sequencer
Monitor replies and sort & qualify them
Respond to interested prospects
Run LinkedIn connection workflows
Monitor and reply to real LinkedIn conversations
Handle prospect follow-up
Make cold calls when calling is active
Log outcomes, notes, and update statuses
Escalate qualified opportunities to Techjays
Track performance & support weekly reporting
07 Channel strategy

Multi-channel outbound, based on priority

Different channels for different prospects — coordinated so interested prospects never get lost between them.

Cold Email

Reaches a large number of targeted companies every month. The goal isn't to spam the market — it's segmented, persona-based messaging that starts conversations with relevant companies.

Expected reach · 10,000–20,000 companies / month

LinkedIn

For higher-priority accounts and personas. Automated workflows send connection requests and follow-ups, while the SDR focuses on real replies and interested prospects.

Priority accounts & key personas

Cold Calling

For priority accounts, follow-ups, and companies where direct contact is likely to improve conversion.

Realistic scope · 80–100 calls / active day

Sequencer Management

The SDR manages the sequencer, monitors campaigns, checks replies, adjusts statuses, and makes sure interested prospects don't fall through the cracks.

Continuous reply & status oversight
Cold email infrastructure

Built to support scale

Set up and managed for consistent outbound while reducing unnecessary risk to Techjays' main domain.

Sending domainsMailboxesDNS setupSPF / DKIM / DMARC Sequencer setupInbox rotationSending limitsWarm-up strategy Campaign setupReply routingTracking & monitoringDeliverability oversight

Exact domains, inbox counts, and sending volume are finalized at setup based on volume targets, market size, risk tolerance, and sending strategy.

Prospecting & data

Data built around the campaign

Not a one-time generic list — an ongoing part of the system that improves as campaigns run.

Identify target accounts & build company lists
Find relevant contacts, segment by persona
Enrich emails & phones, verify where possible
Prioritize companies & remove poor-fit accounts
Build Tier 1 / 2 / 3 segments, campaign-ready files
Update & expand lists monthly from what's working
08 Messaging & copy

Built around problems, not AI buzzwords

Most companies don't respond to generic AI messaging — they respond when it connects to a specific operational problem. We position Techjays as a practical partner that helps companies identify, design, and build solutions around real bottlenecks.

Messaging is built around problems like

Manual workflowsDisconnected systemsSlow reportingField-to-office visibility Repetitive adminQuoting delaysScheduling complexityDocument-heavy processes Data trapped in spreadsheetsMissed automationKnow-how into systems

Messaging deliverables

Cold email copy & follow-up sequences
Persona-specific messaging
LinkedIn connection & follow-up messages
Cold call opener & discovery questions
Objection handling & reply templates
Meeting handoff notes & qualification criteria
90d The first 90 days

Build the system, launch, and prove the market

Designed to build the system, launch campaigns, train the SDR, test the market, and create a repeatable outbound motion Techjays can keep.

Week 1–2 · Infrastructure, Strategy & Setup

Lay the foundation

Finalize ICP & target segmentsDefine priority personas Confirm offer positioningBuild prospecting criteria Buy & configure outbound infrastructureSet up sending domains & inboxes Configure DNS & authenticationPrepare sequencer & campaign structure Prepare first data batchesDraft email, LinkedIn & call copy Create SDR training materialsDefine KPIs & reporting structure
Outcome: the technical and strategic foundation is prepared; email and LinkedIn workflows are ready to launch.
Week 2–3 · SDR Training & Soft Launch

Go live on email & LinkedIn

Train SDR on Techjays & the offerTrain SDR on target industries Review objection handlingReview qualification criteria Launch initial email campaignsLaunch LinkedIn connection workflows Monitor early repliesAdjust copy on early signals Begin reply management
Outcome: email and LinkedIn outbound are live; the SDR is managing real replies and interested conversations.
Week 3–4 · Calling Begins

Add the phone channel

Begin calling Tier 1 & select Tier 2Validate contacts Identify correct decision-makersCapture objections Route interested prospectsImprove the call script Add call notes to reportingContinue email & LinkedIn
Outcome: cold calling is active; the engine operates across email, LinkedIn, and phone.
Month 2 · Scale & Optimize

From launch to optimization

Expand data volumeIncrease campaign coverage Refine target segmentsImprove messaging from replies Continue SDR-managed follow-upIncrease calling rhythm Track KPIs weeklyIdentify strongest personas & industries Improve the qualification process
Outcome: clearer patterns on which accounts, personas, and messages produce the best conversations.
Month 3 · Systemization & Handoff

A system Techjays can keep

Document campaign workflowsFinalize SDR operating process Refine the reporting dashboardPrepare handoff materials Review performance by segmentIdentify winning campaigns Recommend the next 90-day strategyDecide: SDR-only or full management
Outcome: a functioning outbound system — trained SDR process, campaign data, scripts, copy, infrastructure, and reporting model.
09 Deliverables

What Smarter Outbound will deliver

Every layer of the engine — strategy, data, infrastructure, messaging, execution, reporting, and a documented handoff.

Strategy

ICP refinementMarket segmentationPersona mappingPriority tieringOffer positioningCampaign strategy

Data

Target company listsContact listsEmail enrichmentPhone enrichmentPersona segmentationPriority scoringMonthly expansion

Infrastructure

Sending domainsMailboxesDNS setupSequencer setupInbox rotationCampaign structureReply routingDeliverability basics

Messaging

Cold email sequencesFollow-up copyLinkedIn connection copyLinkedIn follow-up copyCold call scriptObjection handlingReply templates

SDR Execution

Email reply managementLinkedIn reply managementSequencer managementCold callingLead qualificationProspect follow-upMeeting handoffCRM / status updates

Reporting

Weekly KPI reportCampaign performanceChannel performanceReply & call outcomesInterested prospectsMeeting opportunitiesMarket feedbackOptimization recs

Handoff

Campaign documentationSDR workflow docsMessaging libraryData processReporting structureTooling overviewNext-step recommendations

The result

A repeatable outbound engine — not a one-off campaign. Techjays isn't just paying for activity; it's investing in a sales system that keeps producing value.

10 Measurement

KPIs we will track

A measurable system. We track activity, quality, and operational health — and use the feedback to sharpen targeting, copy, personas, and sales direction.

Activity
Companies prospectedContacts enrichedEmails sentEmail repliesPositive repliesLinkedIn requestsConnections acceptedLinkedIn repliesCalls madeConversationsFollow-ups created
Quality
Interested prospectsQualified conversationsDecision-makers identifiedMeetings bookedReferral contactsObjections collectedBest personasBest industriesBest messages
Operational
SDR activitySequencer healthData qualityReply handling speedFollow-up completionWeekly progress
11 Reporting cadence

Weekly visibility, not guesswork

Techjays receives weekly reporting that shows what happened, what we learned, and what needs to change. The goal isn't just numbers — it's using campaign feedback to sharpen targeting, copy, personas, and sales direction.

Each weekly report includes

Outreach volumeReplies & positive repliesCalls made & conversations LinkedIn activityInterested prospectsMeetings / handoff opportunities Objections collectedMarket feedbackRecommended adjustmentsNext week's focus
12 Investment

One price. The complete engine.

A fully managed Outbound SDR Engine — dedicated SDR, infrastructure, data, messaging, execution, and reporting, all included.

Managed Outbound SDR Engine
$6,000 / month

All-inclusive: a dedicated SDR plus full management, infrastructure, reporting, campaign oversight, and outbound operations — run as one system.

Recommended commitment · 3 months

Everything included

Dedicated SDR Prospecting & data Cold email infrastructure Email campaign management LinkedIn workflow management Cold calling for priority accounts Scripts & copy Sequencer & reply management Weekly reporting & KPIs CRM / workflow recommendations System documentation Handoff preparation
13 After 3 months

Three paths — Techjays chooses

Real options at the 90-day mark, not lock-in.

Option 01

Continue full management

Keep the complete managed outbound engine running with Smarter Outbound.

Option 02

Keep the SDR only

Retain the dedicated SDR while Techjays manages more of the system internally.

Option 03

Take it fully in-house

Run it yourself with the infrastructure, workflows, scripts, data process, and reporting foundation already prepared.

14 Long-term value

Built for ownership, not dependency

This engagement creates an outbound system Techjays can keep using well beyond the initial 90 days. After 3 months, Techjays will own:

A trained SDR workflow Target market segmentation Prospecting process Data structure Email infrastructure Sequencer setup Campaign structure Messaging library Cold call script LinkedIn outreach workflow Reporting structure KPI framework Campaign learnings Priority account logic Documented outbound process
15 To get started

What we need from Techjays

A clear explanation of Techjays' core offer
Case studies or previous outcomes, if available
Ideal customer profile input
Target geography preferences
Target industry preferences
Buyer personas Techjays prefers to reach
Existing pitch decks or sales materials
Access to relevant sales tools if needed
Approval process for messaging
Calendar booking process
Definition of a qualified opportunity
Main point of contact for weekly review
16 Why Smarter Outbound

The operational layer that makes outbound consistent

We build outbound systems that combine data, infrastructure, messaging, SDR execution, and reporting. The value isn't sending more emails or making more calls — it's the complete operational layer that makes outbound consistent. For Techjays:

Better targeting
Better data
Better segmentation
Better execution
Better follow-up
Better reporting
Better visibility
Repeatable engine
Next step

Approve the 90-day outbound buildout

The recommended next step is to approve the 90-day Managed Outbound SDR Engine and begin with infrastructure setup, SDR training, and campaign preparation.

17 FAQ

Questions, answered

No. Cold email is one part of the system. The full motion includes prospecting, data enrichment, cold email infrastructure, LinkedIn outreach, reply management, cold calling, reporting, and SDR execution.

Yes. The offer includes a dedicated SDR assigned to Techjays' outbound motion.

The first two weeks focus on setup, infrastructure, data, messaging, and SDR training. Email and LinkedIn outreach can begin around week 2 if setup is approved and ready. Calling typically begins around week 3 or 4.

The target is 10,000–20,000 companies per month through segmented outbound campaigns, depending on available data, infrastructure, sending strategy, and campaign performance.

The SDR handles real replies, interested conversations, LinkedIn responses, and qualified follow-up.

Techjays can continue with the full managed system, keep only the SDR, or take the outbound system in-house — with the infrastructure, workflows, scripts, data process, and reporting foundation already prepared.